There appears to be an interesting movement emerging in a number of towns in the United Kingdom and the United States: the Fair Trade Town Movement. Garstang in Lancashire, England declared itself the first Fair Trade Town in 2000. Fair Trade Towns have popped up in North America as well, but Wolfville, Nova Scotia is the only declared town in Canada. There are now 250 Fair Trade Towns in the world that have agreed to commit to the following five goals:
- The local council must pass a resolution supporting Fairtrade, and serve Fairtrade coffee and tea at its meetings and in offices and canteens.
- A range of Fairtrade products must be readily available in the area’s shops and served in local cafés and catering establishments (targets are set in relation to population)
- Fairtrade products must be used by a number of local work places (estate agents, hairdressers etc) and community organisations (churches, schools etc)
- Attract media coverage and popular support for the campaign
- A local Fairtrade steering group must be convened to ensure continued commitment to Fairtrade Town status.
Many towns will also commit to the purchase of local products by adopting additional resolutions alongside the five above. For example, Wolfville also committed itself to the purchase of products from local farmers:
"As the first fair trade town, we're going into some areas that originally might not have been a strong concept," (Wolfville Mayor) Bob Stead said Tuesday. "But it's almost impossible to talk about fair trade without in this instance talking about buy local and fair price for local produce as well."
Stead said when the town council was discussing the proposal of becoming a fair trade town, local producers were suffering with the closure of poultry and pork processing plants. He noted that if the town planned on committing itself to supporting farmers in developing countries, they should also back farmers in their own town.
The Fair Trade Movement is also adding a new scale, with Scotland and Wales looking to declare themselves as Fair Trade Nations. This would require that a significant proportion of towns in those countries become Fair Trade Towns. Aggressive advocates for this approach are looking to change the way the nation procures all of its government products and services to ensure they met Fair Trade Standards.
It's not really "new" news, but it is pretty damn interesting. This represents what I think is a creative and necessary approach: social justice as a way of doing business. In this case, it is the business of government. But it doesn't just have to be the business of government: it could be the business of doing business, or your own business.
It is also another answer to the question: what can I do? Individuals, businesses, or governments can change their purchasing habits to ensure that their consumer choices reduce poverty, or at least, do not support market conditions that create poverty. We could pursue similar "lifestyle" approaches in Canada and perhaps even link them with living wage resolutions and ecological standards.
"As the first fair trade town, we're going into some areas that originally might not have been a strong concept," (Wolfville Mayor) Bob Stead said Tuesday. "But it's almost impossible to talk about fair trade without in this instance talking about buy local and fair price for local produce as well."
Stead said when the town council was discussing the proposal of becoming a fair trade town, local producers were suffering with the closure of poultry and pork processing plants. He noted that if the town planned on committing itself to supporting farmers in developing countries, they should also back farmers in their own town.
The Fair Trade Movement is also adding a new scale, with Scotland and Wales looking to declare themselves as Fair Trade Nations. This would require that a significant proportion of towns in those countries become Fair Trade Towns. Aggressive advocates for this approach are looking to change the way the nation procures all of its government products and services to ensure they met Fair Trade Standards.
It's not really "new" news, but it is pretty damn interesting. This represents what I think is a creative and necessary approach: social justice as a way of doing business. In this case, it is the business of government. But it doesn't just have to be the business of government: it could be the business of doing business, or your own business.
It is also another answer to the question: what can I do? Individuals, businesses, or governments can change their purchasing habits to ensure that their consumer choices reduce poverty, or at least, do not support market conditions that create poverty. We could pursue similar "lifestyle" approaches in Canada and perhaps even link them with living wage resolutions and ecological standards.
Imagine a new, progressive town (or business) that committed to living wages, fair trade principles, and a smaller ecological footprint.
Wouldn't you want to live there?